Gucci: Gucci 2026 Bag Campaign
Brand
Date
Mar 2026
Description
Gucci's 2026 bag campaign features supermodels Kate Moss and Emily Ratajkowski in a series of high-contrast visuals directed by creative director Demna. Photographed by Mert & Marcus, the campaign leans into a maximalist aesthetic defined by repetitive monogram patterns across apparel, accessories, and studio backgrounds. Styling by Dogukan Nesanir anchors the collection, pairing signature GG monogram prints with the brand's iconic green and red web stripe. The visual identity utilizes graphic typography overlays and hard light to create a polished, commercial look.
Style
Commercial, Vertical, Polished
Industries
Color
Jet Black
Context
Advertising Campaign
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