Gucci's 2026 bag campaign features supermodels Kate Moss and Emily Ratajkowski in a series of high-contrast visuals directed by creative director Demna. Photographed by Mert & Marcus, the campaign leans into a maximalist aesthetic defined by repetitive monogram patterns across apparel, accessories, and studio backgrounds.
Styling by Dogukan Nesanir anchors the collection, pairing signature GG monogram prints with the brand's iconic green and red web stripe. The visual identity utilizes graphic typography overlays and hard light to create a polished, commercial look.
