Brand
ProjectGucci 2026 Bag Campaign

Gucci Gucci 2026 Bag Campaign 2026
Associated creatives
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Description
Emily Ratajkowski poses for the Gucci 2026 Bag Campaign, photographed by Mert and Marcus with creative direction by Demna and styling by Dogukan Nesanir. She is seated holding a black monogram handbag featuring the iconic red and green stripe detail. Her dark hair falls loose around her shoulders, complementing her dark eye makeup and minimal attire. The campaign image utilizes dramatic low-key lighting against a dark textured background, emphasizing the luxury accessories. Bold white typography spelling Gucci is overlaid across the center of the frame.
