Gucci Gucci 2026 Bag Campaign 2026

Description

This striking commercial image from the Gucci 2026 bag campaign features model Emily Ratajkowski kneeling on a dark patterned surface while wearing dark lingerie and black high heels. She carries a large brown Gucci monogram shoulder bag adorned with the signature green and red web stripe. Bold white typography spelling GUCCI overlays the center of the frame against the matching monogram backdrop. The lighting is low-key and dramatic, accentuating the contours of the subject and the rich textures of the leather and fabric. The campaign was photographed by Mert & Marcus with creative direction by Demna and styling by Dogukan Nesanir.