Fussy

Oct 2021

Fussy’s brand identity project, designed by Two Times Elliott, centers on a playful, graphic-forward aesthetic applied across a broad range of collateral and product packaging. The campaign leverages high-contrast visuals, utilizing saturated primary colors and bold typography to establish a distinct market presence. Executed through a series of lifestyle-focused product shots and environmental installations, the work integrates branding into outdoor settings—ranging from textured concrete and aged brick masonry to natural park environments. The photography consistently employs natural light to emphasize the interplay between clean, minimalist design and raw, earthy textures. Key elements, such as the refillable deodorant cases and branded tote bags, are presented alongside custom stickers and posters that define the label’s eco-conscious visual language.

Horizontal, Commercial

Natural light

Advertising Campaign