Fussy: Brand Identity
Brand
Date
Oct 2021
Description
Fussy’s brand identity project, designed by Two Times Elliott, centers on a playful and high-contrast visual system applied across diverse commercial collateral. The campaign utilizes a vibrant, saturated color palette of pinks, yellows, and greens to ground the brand’s eco-friendly positioning within everyday, outdoor environments. Techniques such as natural light and clean graphic composition define the project's aesthetic, emphasizing typography and tactile branding elements. The execution integrates Fussy’s packaging and printed materials into urban textures, from weathered brick and concrete to natural clover beds, maintaining a consistent, accessible identity throughout.
Style
Horizontal, Commercial
Techniques
Natural light
Context
Advertising Campaign
Associated creatives
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