Fussy Brand Identity 2021

Description

An overhead flat lay photograph showcases a bright yellow mesh string bag filled with fresh citrus fruits including lemons, limes, and oranges, alongside two sleek deodorant cases in orange and pink. The arrangement rests directly on a textured grey concrete surface under harsh direct sunlight, casting sharp dark shadows to the side. The vibrant colour palette highlights natural textures contrasted against the industrial ground. Two Times Elliott provided graphic design for this project under the brand identity campaign for Fussy.

Style

Horizontal, Commercial, Warm, Clean

Techniques

Natural light

Industries

Cosmetics

Color

Background

Concrete Texture

Context

Advertising Campaign