BrandFussy
ProjectBrand Identity

Fussy Brand Identity 2021
Associated creatives
Tags
Description
A vibrant pink poster for the brand Fussy lies flat on a blue textured ground, accompanied by a vertical grey metal pole casting sharp diagonal shadows across the scene. The poster features a prominent oval black logo bearing the brand name alongside clean typographic elements. Created as part of the brand identity project by Two Times Elliott, the composition contrasts bold magenta and pink tones against the textured blue surface. Sunlight creates high-contrast shadows that cut directly across both the poster and the surrounding pavement.
Style
Horizontal, Commercial, Saturated, Warm
Techniques
Typography, Natural light
Color
Hot Pink (60%)
Sky Blue (40%)
Background
Road
Context
Advertising Campaign