Fussy Brand Identity 2021

Description

A grid of eight vibrant posters featuring bold pink and green color schemes with playful typography and graphic illustrations is mounted on an aged dark brown brick wall. The posters display slogans and branding elements including the Fussy logo, framed by natural daylight with a diagonal shadow cast across the installation. Two Times Elliott designed this visual identity for Fussy as part of their brand campaign. The composition highlights the high-contrast aesthetic of the printed materials against the textured masonry backdrop.

Style

Horizontal, Commercial, Clean, Graphic

Techniques

Typography, Natural light

Industries

CPG / Packaged Food

Color

Background

Stone Texture

Context

Advertising Campaign