Feeld

Feb 2018

The latest brand identity overhaul for the digital platform Feeld expertly navigates the intersection of human intimacy and structural precision, establishing a visual language that feels both visceral and highly organized. Crafted by the design team at Two Times Elliott, this comprehensive project leverages a bold, high-contrast color palette of vibrant coral orange and deep earth tones to anchor the brand within the competitive apps and digital platforms landscape. Through a sophisticated integration of commercial graphic design and typographic rigor, the identity leans into a minimalist aesthetic that prioritizes clarity and geometry. The execution utilizes a blend of abstract, tactile photography of human forms alongside rigid grid systems and vector graphics, which together communicate the brand’s core values of curiosity and openness. By pairing the organic softness of skin and natural shadows with the sharp, clean lines of sans-serif typography, the visual identity successfully creates a contemporary, polished interface that feels grounded in real-world human experience. From billboard-scale applications featuring live-action techniques set against gritty urban backdrops to smaller, refined UI illustrations, the project demonstrates a versatile and cohesive visual strategy. This holistic approach ensures that Feeld remains distinct, relying on a sophisticated interplay between fluid, human-centric imagery and a structured, modern layout that effectively resonates across both digital and physical environments.

Commercial

Apps & Digital Platforms, Technology