Foxtrot: Brand Identity

Dec 2023

The brand identity for Foxtrot encompasses a comprehensive design system spanning product packaging, digital interface, and outdoor advertising. The project employs a blend of editorial design sensibilities and commercial layouts, utilizing typography and color as foundational elements to define the brand aesthetic. With a palette that leans into saturated tones and retro-inspired motifs, the execution integrates 3D renders and live-action techniques to maintain visual consistency across disparate applications. The visual strategy incorporates textured grain and analogue film aesthetics alongside clean, minimalist product presentation. From packaging featuring illustrative Chicago-style hot dog motifs to architectural integrations in urban environments, the design system adapts across scales. The creative development was a collaborative effort, featuring graphic design by Perky Bros, Note, Company Policy, Orchidea Agency, and Studio Herrström.

Horizontal, Commercial