Foxtrot

Dec 2023

The brand identity for Foxtrot spans a diverse range of commercial touchpoints, from saturated product packaging to large-scale outdoor advertising. Developed by Perky Bros, Note, Company Policy, Orchidea Agency, and Studio Herrström, the visual system leans into a retro aesthetic that pairs bold typography with vibrant color palettes. Throughout the collateral, the work balances editorial design sensibilities with technical precision, incorporating techniques like 3D rendering and CGI for high-fidelity product representations. The identity extends across multiple formats, utilizing clean layout design and grainy, atmospheric textures. Whether rendered through the playful presentation of snack packaging or integrated into urban environments via billboard campaigns, the system maintains a cohesive, minimalist approach. Digital interface design elements and live-action sequences further support the brand, showcasing responsive web layouts that mirror the project's overall structural clarity.

Horizontal, Commercial