Influur
Brand Identity
Oct 2024
Studio Herrström has developed a comprehensive brand identity for Influur, a digital platform tailored for content creators. The visual system integrates bold, sans-serif typography with a high-contrast palette of orange, purple, and white, establishing a cohesive look across both digital interfaces and physical OOH placements. Execution blends live-action photography with crisp motion graphics, utilising fluid animations and geometric vector elements to reflect the platform's focus on modern digital connection. From outdoor billboards and sidewalk signage to animated UI cards and profile sequences, the identity prioritises clean geometry and an energetic aesthetic to communicate the platform’s creator-focused utility.
Vertical, Commercial
Apps & Digital Platforms
