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BrandFoxtrot
ProjectBrand Identity
Yellow crinkled potato chip packaging featuring a hot dog illustration and bold typography for Foxtrot brand identity

Foxtrot Brand Identity 2023

Associated creatives

Perky Bros
Perky BrosGraphic Design
Note
NoteGraphic Design
Company Policy
Company PolicyGraphic Design
Orchidea Agency
Orchidea AgencyGraphic Design
Studio Herrström
Studio HerrströmGraphic Design

Tags

potato chip packagingchip packagingpotato chipspackaging designbrand identityhot dog illustrationfood packaging

Description

This project features vibrant brand packaging for Foxtrot designed by Perky Bros, Note, Company Policy, Orchidea Agency, and Studio Herrström. The yellow potato chip bag showcases a retro graphic design complete with a central illustration of a Chicago-style hot dog, nutrition facts panel, and playful typography including the phrase Chicago Style. The glossy wrapper displays realistic wrinkles and creasing across its surface against a solid blue background. Bold red, black, and white text highlights product details and the Foxtrot brand name.

Style

Horizontal, Commercial, Clean, Retro

Techniques

3D render / CGI

Industries

CPG / Packaged Food

Color

Golden Yellow (60%)
Crimson (20%)
Jet Black (20%)

Background

Solid Colour

Context

Advertising Campaign, E-commerce / Product