Foxtrot Brand Identity 2023

Description

An overhead view captures the brand identity packaging for Foxtrot featuring Chicago Style hot dog potato chips, crinkle-cut french fries, and small cups of ketchup arranged on a vibrant red metal mesh table. Several yellow chip bags emblazoned with bold typography and hot dog illustrations are scattered across the surface alongside paper boats holding loaded hot dogs and fries. The composition employs a bright and natural lighting style that highlights the textured surfaces of the food and paper packaging. The casual, top-down perspective emphasizes the playful product arrangement and graphic design elements.

Style

Horizontal, Commercial, playful, Saturated, Warm

Techniques

Natural light

Industries

CPG / Packaged Food

Color

Background

Street

Context

Advertising Campaign