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Overhead view of Foxtrot Chicago Style hot dog packaging, french fries, and condiment cups on a red wire mesh table.

Foxtrot Brand Identity 2023

About

An overhead view captures the brand identity packaging for Foxtrot featuring Chicago Style hot dog potato chips, crinkle-cut french fries, and small cups of ketchup arranged on a vibrant red metal mesh table. Several yellow chip bags emblazoned with bold typography and hot dog illustrations are scattered across the surface alongside paper boats holding loaded hot dogs and fries. The composition employs a bright and natural lighting style that highlights the textured surfaces of the food and paper packaging. The casual, top-down perspective emphasizes the playful product arrangement and graphic design elements.

Brand

Foxtrot

Project

Foxtrot Brand Identity 2023

Keywords

foxtrot chip packagingchip packagingfoxtrot packagingchicago style hot dog chipspotato chipschicago style chipshot dog packaging

Credits

Perky Bros
Graphic Design
Note
Graphic Design
Company Policy
Graphic Design
Orchidea Agency
Graphic Design
Studio Herrström
Graphic Design

Styles

HorizontalCommercialPlayfulSaturatedWarm

Techniques

Natural light

Industries

CPG / Packaged Food

Background

Street

Context

Advertising Campaign
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