Normal Computing

Jul 2025

Normal Computing establishes its brand identity through a comprehensive suite of motion design and graphic systems. The project leans into a minimalist aesthetic, utilizing high-contrast color palettes and bold typographic structures to convey technical precision. The visual language bridges digital abstraction with corporate communications, featuring everything from kinetic typography to architectural studio portraiture. Execution across the project employs 3D render/CGI and motion graphics to articulate the brand's position within the technology sector. The design system scales from clean, geometric vector animations to cinematic out-of-home displays, maintaining a consistent graphic rig throughout. Creative development for the brand identity was led by Company Policy on graphic design, with 3D work by Tom Hallgren and photography by Zivan Rosic.

Clean, Horizontal, Commercial

Motion Graphics

Brand Film / Corporate Video