Normal Computing: Brand Identity

Jul 2025

Normal Computing establishes its market presence through a multifaceted brand identity project that bridges technical precision with modern visual communication. The execution spans motion graphics, corporate video, and out-of-home advertising, consistently employing a clean, minimalist aesthetic across various digital and physical touchpoints. The project incorporates 3D animation and graphic design to articulate the brand's focus on AI reasoning. Kinetic typography and geometric line work feature prominently, moving from abstract 3D renderings to high-contrast interface elements. These digital assets are contextualized through live-action corporate portraiture and cinematic displays installed in public transit environments. Key creative contributions include 3D work by Tom Hallgren, photography by Zivan Rosic, and graphic design by Company Policy.

Clean, Horizontal, Commercial

Motion Graphics

Brand Film / Corporate Video