The Brand Identity project for Company Policy serves as a comprehensive showcase of the studio's digital and graphic capabilities. The work functions as a dynamic moodboard, layering diverse photographic vignettes, abstract textures, and minimalist UI elements within a structured, grid-based framework.
Execution leans into high-contrast motion graphics and clean interface design, utilizing techniques like 3D rendering and fluid animation to bridge the gap between static imagery and digital storytelling. Key contributors include Company Policy on graphic design and SimSam on development, with additional creative input from Nicole Banda, Philippe Clairoux, Sahara Dawn, Oliver Hilliker, Adam Katz, Brian White, and Lukas Haider.
