Company Policy

Brand Identity

Brand

Company Policy

ProjectBrand Identity

Date

Oct 2024

Description

Company Policy developed the brand identity for this multi-faceted creative project, which functions as an expansive digital moodboard and visual archive. The work relies on structured motion graphics and minimalist layouts to organise diverse media, ranging from abstract 3D renderings to clean, live-action vignettes. Technically precise, the project employs a modular grid system and cinematic pacing to showcase its varied visual language. Interactive interface elements, including selection boxes and vector lines, guide the viewer through a montage of textures, typographic treatments, and experimental digital art. The execution reflects a focus on graphic design and clear compositional pacing. Development and creative contributions were provided by SimSam, alongside a collaborative team including Nicole Banda, Philippe Clairoux, Sahara Dawn, Oliver Hilliker, Adam Katz, Brian White, and Lukas Haider.

Style

Horizontal

Techniques

Motion Graphics

Context

Brand Film / Corporate Video