Fitzjohn's

Apr 2023

DutchScot developed the brand identity for Fitzjohn's, a comprehensive real estate project that balances a modern digital presence with tactile, editorial print materials. The visual language relies on a clean, minimalist aesthetic, utilising a sophisticated colour palette of pink, olive green, and deep blue to differentiate property listings and architectural assets. The design system is built upon a strong typographic hierarchy, featuring serif typefaces and a modular icon system. These graphic elements are applied consistently across varied collateral, from web interfaces and structured floor plans to physical environmental installations like construction hoarding and metallic wayfinding signage. By integrating geometric illustrations and monochromatic patterns, the identity creates a cohesive urban narrative that feels both professional and contemporary.

Horizontal, Commercial, Clean

Typography

Advertising Campaign