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Paris Electronic Week

Brand Identity
Date

Aug 2023

Description

Paris Electronic Week features a multi-faceted brand identity program centered on kinetic typography and experimental motion design. The project integrates rhythmic motion graphics, glitch art effects, and high-contrast geometric patterns to establish a distinct visual presence for the electronic music event. Developed through a collaborative effort involving Diplomatie Studio, IYA Studio, Landor, Pol Solsona Studio, DutchScot, and DIA Studio, the identity spans various promotional formats. The visual system utilizes bold, clean vector styling and vibrant colour grading to bridge live-action performance footage with abstract, digital-first design elements.

Style

Horizontal, Commercial, Graphic

Techniques

Motion Graphics

Industries

Festivals & Events

Context

Brand Film / Corporate Video

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