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Paris Electronic Week: Brand Identity

Brand
Paris Electronic Week
Date

Aug 2023

Description

Paris Electronic Week introduces a comprehensive brand identity system anchored in kinetic typography and experimental motion graphics. The project integrates high-contrast monochrome patterns, dynamic vector animation, and glitch art effects to reflect the energy of electronic music culture. Developed through a collaborative design effort, the system features contributions from Diplomatie Studio, IYA Studio, Landor, Pol Solsona Studio, DutchScot, and DIA Studio. The visual language utilizes fluid motion graphics and bold graphic design techniques to synthesize performance footage, digital geometries, and rhythmic typographic layouts across various promotional formats.

Style

Horizontal, Commercial, Graphic

Techniques

Motion Graphics

Industries
Festivals & Events
Context

Brand Film / Corporate Video

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