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BrandFitzjohn's
ProjectBrand Identity
Two pedestrians walking past a colourful hoarding displaying the Fitzjohn's brand identity with abstract graphic shapes

Fitzjohn's Brand Identity 2023

Associated creatives

DutchScot
DutchScotGraphic Design

Tags

brand identityhoarding designgraphic designFitzjohn's brand identitygeometric shapestypography

Description

This image showcases the brand identity project for Fitzjohn's, featuring large coloured panels installed on a construction hoarding along a city street. Created with graphic design by DutchScot, the installation displays bold panels in orange, olive green, and deep blue, overlaid with contrasting geometric shapes and the Fitzjohn's typographic logo. Two figures are captured in motion walking along the concrete sidewalk in front of the display, creating a sense of scale and urban context. Natural daylight illuminates the scene, highlighting the matte textures of the wooden hoarding panels against the grey pavement and street curb.

Style

Horizontal, Commercial, Clean

Background

Street

Context

Advertising Campaign