Fitzjohn's Brand Identity 2023

Description

This graphic design project for Fitzjohn's by DutchScot showcases a collection of stacked hardcover books presented from a top-down perspective on a solid pink background. The topmost book features a pastel pink cover centered with green geometric abstract shapes and the brand name Fitzjohn's printed in a clean white serif typeface, alongside small typographic details at the bottom. Additional books in dark green and navy blue peek out from beneath, creating a layered composition with soft drop shadows cast on the surface. The imagery emphasizes clean lines, matte textures, and a sophisticated, cohesive color palette tailored for brand identity presentation.

Style

Horizontal, Commercial, Clean, Minimalist

Techniques

Typography

Color

Background

Solid Colour

Context

Advertising Campaign, Website / Web