Fitzjohn's Brand Identity 2023

Description

This image showcases the brand identity for Fitzjohn's, designed by DutchScot. A large, matte green construction hoarding serves as a backdrop, featuring prominent serif typography in a soft pink hue reading apartments composed for modern living alongside smaller branding text. In the foreground, a child on a scooter is captured with intentional motion blur, creating a dynamic contrast against the static architectural wall. The scene is shot outdoors in daylight with a horizontal framing style.

Style

Horizontal, Commercial, Clean, Minimalist

Techniques

Long exposure, Natural light

Industries

Real Estate Platforms

Color

Background

Concrete Texture

Context

Advertising Campaign, Brand Film / Corporate Video