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BrandFitzjohn's
ProjectBrand Identity
Open brochure featuring architectural photographs and geometric shapes against a solid pink background

Fitzjohn's Brand Identity 2023

Associated creatives

DutchScot
DutchScotGraphic Design

Tags

open brochure layoutopen brochurebrochure layoutbrand identity designbrand identitygraphic design layoutgraphic design

Description

An open brochure lies flat on a solid pink background, displaying two pages of graphic design and layout work for Fitzjohn's by DutchScot. The left page contains three smaller photographs showing shopfronts and street scenes, including Maud & Mabel and Everyman. The right page features a bold navy blue geometric illustration composed of overlapping shapes next to the text FLOORPLANS AND SPECIFICATION. The composition uses clean lines, minimal styling, and a balanced arrangement of photographic prints and graphic forms across the spread.

Style

Editorial, Horizontal, Clean, Minimalist

Techniques

Typography

Color

Jet Black (20%)
Blush (80%)

Background

Solid Colour

Context

Editorial