Sucre

Jul 2023

The brand identity for Sucre balances a sophisticated, tactile approach to hospitality design with a clean, minimalist visual language. Developed by DutchScot, the project establishes a cohesive aesthetic that spans environmental signage, high-end stationery, and editorial menu design. Central to the visual system is the use of structured typography and precise emboss and deboss techniques, which lend depth to the paper goods. This is complemented by the minimalist ink illustrations of Rebecca Sutherland, which provide a rhythmic, narrative element to the collateral. Throughout the identity, the use of a high-contrast palette and natural directional light reinforces the premium, artisanal nature of the brand's physical presence.

Horizontal, Commercial, Clean, Minimalist

Advertising Campaign