Fitzjohn's Brand Identity 2023

Description

This image showcases directional signage for Fitzjohns, designed by DutchScot as part of their brand identity project. A rectangular brass-toned plaque is mounted on a clean white wall, featuring minimalist blue typography that reads Apartments and No. 3-4 alongside a right-pointing arrow symbol. Above the rectangle, a semi-circular metallic element overlaps the upper corner, creating a distinct geometric composition. The lighting is soft and directional, highlighting the metallic finish and clean architectural lines of the installation.

Style

Horizontal, Commercial, Clean

Techniques

Typography

Color

Background

White Seamless

Context

Advertising Campaign