El Primo Sanchez
Brand Identity
Aug 2023
El Primo Sanchez’s brand identity project establishes a cohesive hospitality aesthetic, leaning into a warm, monochromatic color palette of deep royal blue and vibrant orange. The execution spans across varied collateral, including menu design, bespoke signage, and interior architectural elements that anchor the venue’s visual presence. Photographers Foliolio and Steven Woodburn capture the tactile nature of the brand, utilizing clean, natural light to highlight textures ranging from ceramic yellow tiling and linen textiles to brass fixtures. The graphic design by The Bar Brand People emphasizes bold typography and minimalist layouts, resulting in a structured, high-contrast look that translates from studio-based commercial photography to on-site lifestyle imagery.
Commercial, Warm, Clean, Horizontal
Restaurants
Advertising Campaign
