Futuring
Brand Identity
Brand
ProjectBrand Identity
Date
Jun 2023
Description
The brand identity project for Futuring centers on a collection of corporate collateral defined by its minimalist aesthetic. Studio Sly provides the graphic design, utilizing clean typography and tactile elements like emboss and deboss techniques to establish a refined visual language across business cards and paper stationery. Photography by Foliolio documents these assets through a range of commercial compositions. The work employs both natural light and dramatic low-key lighting to emphasize paper texture, matte surfaces, and architectural shadows. The series leans into a neutral color palette, prioritising balance and precision in its structural approach.
Style
Horizontal, Commercial, Clean, Minimalist
Color
Pure White
Context
E-commerce / Product
Associated creatives
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