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A business card with the text FUTURING standing upright on a reflective white surface with a long shadow.
Embossed Futuring brand typography on dark brown textured paper with sharp angled lighting creating subtle shadows.
A silver metallic foil packaging pouch resting against a white studio wall with a tan surface below.
A curled white sheet of paper featuring Futuring branding rests against a minimalist taupe textured background casting a dark shadow.
Two stacks of grey business cards branded with Futuring resting on a minimalist white studio surface.
Scattered white business cards featuring embossed Futuring branding on a neutral surface.
Curved white sheet of paper bearing the Futuring brand name displayed on a dark surface under dramatic studio lighting.
A business card with the text FUTURING standing upright on a reflective white surface with a long shadow.
Embossed Futuring brand typography on dark brown textured paper with sharp angled lighting creating subtle shadows.
A silver metallic foil packaging pouch resting against a white studio wall with a tan surface below.

Futuring Brand Identity 2023

About

This brand identity project for Futuring establishes a cohesive visual language through a series of commercial product photographs. The work leans into a minimalist aesthetic, utilizing clean, architectural lighting and high-contrast, low-key compositions to emphasize tactile material qualities. Graphic design by Studio Sly and photography by Foliolio feature extensive use of emboss and deboss techniques, paired with metallic foil accents and textured paper stocks. The series presents corporate collateral through balanced, high-angle perspectives and natural light, highlighting the precision of the typography and the sculptural nature of the paper elements.

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