Futuring: Brand Identity
Brand
Date
Jun 2023
Description
This brand identity project for Futuring establishes a cohesive visual language through a series of commercial product photographs. The work leans into a minimalist aesthetic, utilizing clean, architectural lighting and high-contrast, low-key compositions to emphasize tactile material qualities. Graphic design by Studio Sly and photography by Foliolio feature extensive use of emboss and deboss techniques, paired with metallic foil accents and textured paper stocks. The series presents corporate collateral through balanced, high-angle perspectives and natural light, highlighting the precision of the typography and the sculptural nature of the paper elements.
Style
Horizontal, Commercial, Clean, Minimalist
Color
Pure White
Context
E-commerce / Product
Associated creatives
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