El Primo Sanchez Brand Identity 2023

About

This brand identity project for El Primo Sanchez showcases a bold, graphic composition built from diagonal bands of deep royal blue and vibrant orange. Square typographic labels featuring the brand name and messaging are layered across the composition, creating a striking sense of depth and structure. The clean, modern layout highlights precise typography and a high-contrast color palette, designed by The Bar Brand People with photography by Foliolio and Steven Woodburn.