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Tall red cocktail in a highball glass garnished with a crisp resting on a yellow tiled bar counter.

El Primo Sanchez Brand Identity 2023

Associated creatives

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Description

A condensation-covered highball glass filled with a vibrant red cocktail sits centered on a yellow tiled surface. The drink features ice and is garnished with a single crisp chip balanced across the rim. The background consists of matching yellow tiles, creating a monochromatic and warm color palette. This branding photography piece for El Primo Sanchez was captured by photographers Foliolio and Steven Woodburn, with graphic design by The Bar Brand People.

Style

Vertical, Commercial, Warm, Clean

Techniques

Natural light

Industries

Restaurants

Color

Crimson (50%)
Burnt Orange (50%)

Background

Set-dressed

Context

Advertising Campaign