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An open dark green gift box containing three bottled cocktails with gold caps against a dark background
Dark green square packaging box with gold embossed Maybe Sammy branding on a matching dark green surface
Bottle of red cocktail resting against a white studio wall casting a sharp shadow.
Two dark green rectangular packaging boxes with gold foil typography standing upright on a matching dark green surface.
Three fluted glass bottles with white labels containing different coloured craft cocktails on a white surface.
Three glass liquor bottles with ribbed texture and gold caps arranged on a light grey studio surface
An open dark green gift box containing three bottled cocktails with gold caps against a dark background
Dark green square packaging box with gold embossed Maybe Sammy branding on a matching dark green surface
Bottle of red cocktail resting against a white studio wall casting a sharp shadow.

Maybe Sammy Brand Identity 2021

About

This brand identity project for Maybe Sammy centers on the tactile presentation of their bottled cocktail range. The visual system leverages a monochromatic dark green palette paired with gold embossed typography, creating a cohesive aesthetic across packaging and print collateral. Executed with a minimalist approach, the design uses clean geometric lines and premium paper stock to elevate the product presence. Photography by Foliolio highlights the ribbed glass textures and the saturated hues of the beverages through high-contrast directional lighting. Development of the identity was a collaborative effort, featuring graphic design by The Bar Brand People and print production by Contain Design Studio. The project employs a refined commercial style that emphasizes material quality and structural form.

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