Maybe Sammy

Oct 2021

Maybe Sammy’s brand identity extends into a cohesive suite of product packaging, designed to reflect the premium nature of their bottled cocktail range. The visual language utilizes a sophisticated, monochromatic color palette of dark green and gold, grounded in a minimalist approach to layout. The project incorporates tactile design elements, including embossed typography and ribbed glass vessels. Through a series of clean, commercial photography assets, the identity emphasizes the material quality of the paper stock and the sharp refraction of the liquids within the custom-labeled bottles. Creative development for this project was led by The Bar Brand People on graphic design, with Contain Design Studio handling print production and Foliolio providing photography.

Horizontal, Commercial, Clean, Minimalist

Alcoholic Beverages

E-commerce / Product