El Primo Sanchez Brand Identity 2023

Description

This project features brand identity and menu design for El Primo Sanchez, created by The Bar Brand People, Foliolio, and Steven Woodburn. The image displays a person's hands holding an unfolded paper menu printed with typography and red ink headings against a solid orange background. Crisp lighting creates soft shadows across the surface, highlighting the paper texture and graphic layout. The composition is captured from a high-angle perspective, emphasizing the clean lines and printed details of the hospitality collateral.

Style

Commercial, Square, Warm, Clean

Techniques

Typography, Natural light

Industries

Restaurants

Color

Background

Solid Colour

Context

Advertising Campaign