CRUXGG

Nov 2020

CRUXGG introduces its brand identity through a series of commercial photography and environmental design applications. The project centers on a distinctive aesthetic of matte black kitchen appliances accented by vibrant red details, unified by bold, industrial sans-serif typography. Captured by photographer Kelly Marshall with graphic design by New Studio, the work translates the brand’s industrial design language across diverse formats. Imagery includes crisp, studio-lit product series and large-scale outdoor murals integrated into urban environments. The identity utilizes a high-contrast palette of black, red, and white, employing graphic and clean visual techniques to create a cohesive brand system.

Horizontal, Commercial, Graphic, Clean