Brand Identity 2020

Description

An outdoor photograph captures a striking brand identity poster installation featuring bold red and black typography on a dark surface. The left section displays the word family in heavy black capital letters over a vivid red background, while the right section features the text baking bridges alongside a large red cross. Below the text panels, realistic toaster control interfaces including dials and push buttons are integrated into the dark graphic layout. The installation is set against an urban environment with a chain-link fence, weeds in the foreground, and an overcast sky above. Kelly Marshall photographed the work as part of the CRUXGG Brand Identity project.

Style

Editorial, Horizontal, Graphic

Industries

CPG / Packaged Food

Color

Context

Out of Home (OOH)