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BrandCRUXGG
ProjectBrand Identity
CRUXGG kitchen appliances lined up against a vibrant red background with bold black typography reading FAMILY

CRUXGG Brand Identity 2020

Associated creatives

New Studio
New StudioGraphic Design
Kelly Marshall
Kelly MarshallPhotography

Tags

kitchen appliancesappliancesblack appliancesblack kitchen appliancestoasterair fryertoaster ovenmulti cookerblendercoffee maker

Description

This brand identity image for CRUXGG features a line of black kitchen appliances displayed against a vibrant red backdrop. Bold black typography spells out the word FAMILY across the top, while individual product names including SATA, TRNR, NEFI, MUSA, KING, and DRIP are labelled beneath each respective appliance. The lineup includes a toaster, air fryer, oven, multi-cooker, blender, and coffee maker, all showcasing a unified dark industrial design with red accent details. The composition is structured symmetrically with clean lines, captured with crisp commercial lighting by photographer Kelly Marshall with graphic design by New Studio.

Style

Horizontal, Commercial, Clean, Graphic

Industries

CPG / Packaged Food

Color

Jet Black (50%)
Scarlet (50%)

Background

Solid Colour

Context

Advertising Campaign