Good Money: Brand Identity

Jan 2023

Good Money defines its brand identity through a high-contrast visual language that bridges finance and environmental narrative. Developed by New Studio with custom illustration by Cristina Daura, the identity replaces traditional banking aesthetics with a vibrant, playful palette of lime, magenta, and yellow. The project utilizes bold typography and surreal motifs across both physical and digital touchpoints. The system extends across diverse collateral, including debit card designs, mobile UI layouts, and outdoor billboard installations. By integrating vector-based graphic patterns and whimsical character-driven imagery, the identity establishes a distinct, consumer-facing presence in the finance sector. The execution relies on saturated, minimalist compositions that prioritize clarity while maintaining a complex visual rhythm.

Horizontal, Commercial, Graphic

Vector

Advertising Campaign