Good Money

Jan 2023

Good Money’s brand identity project establishes a visual system for the finance and banking sector defined by high-contrast aesthetics and saturated color palettes. The design leans into a graphic, vector-led approach, utilizing whimsical illustrations and typography to distinguish the brand’s digital and physical presence. Developed by New Studio with illustration by Cristina Daura, the identity spans across debit card designs, mobile user interfaces, and large-format outdoor billboard installations. The creative work integrates playful motifs—ranging from surreal portraits and botanical figures to abstract symbols—with a bold, minimalist typographic structure.

Horizontal, Commercial, Graphic

Vector

Banking

Advertising Campaign