The Brooklyn Circus

Apr 2021

New Studio developed the brand identity for The Brooklyn Circus, creating a comprehensive visual language that spans print, packaging, and digital interfaces. The work emphasizes clean typography and minimalist layouts, utilizing a monochrome palette to anchor the brand's editorial aesthetic across various touchpoints. The project incorporates structured grid arrangements and textured paper elements within its graphic design collateral. Digital executions, including web design and social media story layouts, maintain this minimalist approach while integrating editorial photography and vector iconography. This cohesive system defines the brand’s visual presence through deliberate composition and consistent graphic standards.

Horizontal, Clean, Minimalist, Commercial

Typography