Brand Identity 2020

Description

This brand identity imagery features three black CRUXGG kitchen appliances displayed against vibrant red background panels. From left to right, the image showcases a waffle maker, a two-slice toaster, and a drip coffee maker, each lit cleanly in a studio environment. Bold, sans-serif typography appears above each appliance, reading TRNR, SATA, and DRIP across the respective panels. The composition is clean and graphic, emphasizing the matte black finishes and modern industrial design of the small kitchen electronics. Kelly Marshall photographed the series for the CRUXGG brand identity project.

Style

Horizontal, Commercial, Clean, Graphic

Techniques

3D render / CGI

Industries

CPG / Packaged Food

Color

Background

Solid Colour

Context

Advertising Campaign