Nike

Jul 2022

Nike’s brand identity project centers on a series of urban-focused outdoor activations and graphic design assets. Developed by New Studio, the work leverages a high-contrast aesthetic that merges editorial layout principles with bold, rhythmic typography. The project prominently features the "Future Movement" and "Be True" motifs through a layered collage of athletic photography and institutional branding. The visual execution relies on a clean, grid-based structure, incorporating both monochrome and vibrant colour accents. Wheat-pasted murals, outdoor poster walls, and structured graphic presentations highlight the intersection of sportswear and community-driven storytelling, utilizing a mix of graphic design and collage techniques to establish a cohesive visual presence.

Horizontal, Commercial, Clean, Graphic

Typography

Sportswear

Solid Colour

Advertising Campaign