Nike: Brand Identity

Jul 2022

Nike’s brand identity project centers on a series of urban-focused graphic design installations and outdoor wheat-pasted murals. Developed with graphic design by New Studio, the campaign utilizes a collage-based approach that blends dynamic athletic portraiture with high-contrast typography. The visual narrative spans both exterior wall wraps and editorial layout prints. The work incorporates recurring motifs such as 'Future Movement' and 'Be True,' layered alongside monochrome photography of basketball players, runners, and dancers to create a consistent, contemporary aesthetic. Techniques such as collage, typography-driven layout, and screen print-inspired graphic design anchor the project's identity. The final compositions maintain a clean, grid-based structure that balances brand-focused product shots with community-led imagery.

Horizontal, Commercial, Graphic

Typography

Solid Colour

Advertising Campaign