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Brand
CRUXGG
ProjectBrand Identity
CRUXGG brand identity outdoor mural featuring bold typography, product photography, and graphic red and black patterns

CRUXGG Brand Identity 2020

Associated creatives

New Studio
New StudioGraphic Design
Kelly Marshall
Kelly MarshallPhotography

Tags

brand identity muralmural photographyoutdoor muralCRUXGG muralCRUXGG brand identitygraphic design muraltypography mural

Description

This outdoor photography captures a vibrant mural created for the CRUXGG brand identity project, featuring bold graphic design and typography by New Studio with photography by Kelly Marshall. The wide composition displays panels combining large-scale black lettering, red and white graphic X patterns, and inset photography of kitchen appliances alongside portraits of individuals. The street-level view shows the mural mounted against a red brick building exterior above a concrete sidewalk. The color palette is dominated by stark contrasts of black, pure white, and vibrant red, reflecting a modern commercial art direction.

Style

Horizontal, Commercial, Clean, Graphic

Industries

Specialty Retailers

Color

Jet Black (50%)
Crimson (30%)
Pure White (20%)

Background

Street

Context

Out of Home (OOH)