CRUXGG Brand Identity 2020

Description

This project showcases an urban mural and brand identity application for CRUXGG, photographed by Kelly Marshall with graphic design by New Studio. A large section of a weathered brick building exterior is painted white, featuring bold black typography that reads TRNR UP spanning across the architectural surface. The surrounding walls retain their original red and cream brickwork, interspersed with windows and a weathered doorway covered in graffiti. Natural daylight illuminates the exterior scene, emphasizing the sharp contrast between the clean white painted panel and the surrounding industrial textures.

Style

Editorial, Horizontal, Clean

Techniques

Natural light, Spray paint / graffiti

Color

Background

Residential Building

Context

Advertising Campaign, Out of Home (OOH)