Tommy Hilfiger: APAC Summer 24 Campaign

Brand

Tommy Hilfiger

Date

Nov 2024

Description

Tommy Hilfiger’s APAC Summer 24 campaign channels a polished nautical and lifestyle aesthetic, set against the backdrop of open water and expansive grassy landscapes. The imagery leans into a warm, seasonal palette, utilizing natural light and golden hour tones to capture a relaxed atmosphere across both yacht-based and outdoor field settings. Featuring creative direction from Justin Woo and photography by Simon Lekias, the campaign presents a curated take on summer apparel, from classic polo shirts to layered outerwear. Supporting the visual narrative are fashion stylist Charlotte Stokes, make-up artist Kellie Stratton, and hair stylist Michele McQuillan, with production led by Brooke Smith. The series maintains a clean, commercial composition throughout, highlighting seasonal textures and accessories against natural, blurred environments.

Style

Vertical, Commercial, Warm

Techniques

Natural light

Industries

Luxury Fashion Houses

Context

Advertising Campaign