Tommy Hilfiger
APAC Summer 24 Campaign
Nov 2024
Tommy Hilfiger presents its APAC Summer 24 campaign, a fashion-forward lookbook that channels a relaxed, nautical lifestyle aesthetic. Photographed by Simon Lekias, the campaign features a series of outdoor portraits and lifestyle imagery that leverage natural light and warm color grading to evoke a seasonal, sun-drenched mood. Under the creative direction of Justin Woo, the imagery captures the brand's signature preppy style across varied settings, from expansive grassy fields to the varnished wooden decks of sailboats. Production was managed by Brooke Smith, with styling by Charlotte Stokes and hair and makeup artistry provided by Michele McQuillan and Kellie Stratton.
Vertical, Commercial, Warm
Natural light
Luxury Fashion Houses
Advertising Campaign
