Tommy Hilfiger
APAC Summer 24 Campaign
Nov 2024
The APAC Summer 24 campaign for Tommy Hilfiger presents a relaxed, nautical-inspired aesthetic, anchoring the brand's seasonal narrative in open-air environments. Captured by photographer Simon Lekias, the series explores a lifestyle-focused approach to luxury fashion, transitioning between grassy, sun-drenched landscapes and the polished wooden decks of sailboats. Creative direction by Justin Woo unites the collection through consistent warm color grading and soft, natural light, emphasizing a clean, elevated look. The imagery is further refined by fashion stylist Charlotte Stokes, hair stylist Michele McQuillan, and make-up artist Kellie Stratton, who contribute to the polished, seasonal appeal of the apparel. Produced by Brooke Smith, the campaign utilizes a bright, expansive atmosphere to frame its diverse cast. The execution relies on classic commercial portraiture techniques, leaning into a heritage-conscious visual style that aligns with the brand's established identity.
Vertical, Commercial, Warm
Natural light
Luxury Fashion Houses
Advertising Campaign
