CHAMP

Mar 2024

This graphic design project for CHAMP Hotel establishes a cohesive brand identity that blends historical archival elements with minimalist typography. Developed by Jesús López, the visual system integrates a range of collateral, from signage and stationery to packaging and interior accessories. The project leans into a retro-inspired aesthetic, utilizing muted color palettes, tactile paper stocks, and a clean grid structure to organize photography and botanical illustrations. Editorial layouts are paired with refined sans-serif and serif typefaces to maintain a balance between documentary detail and commercial clarity. Execution across the identity leverages techniques such as emboss and deboss applications, grainy analogue film textures, and 3D render/CGI for product assets. The result is a unified visual language that spans across diverse physical touchpoints.

Horizontal, Clean, Commercial

Advertising Campaign