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BrandCHAMP
ProjectBrand Identity
Dimensional black typography spelling CHAMP HOTEL mounted on a light grey textured wall with subtle lighting.

CHAMP Brand Identity 2024

Associated creatives

Jesús López
Jesús LópezGraphic Design

Tags

champ hotel signagehotel signagechamp hotelbrand identitysignage typographydimensional letteringwall signage

Description

This graphic design project showcases the brand identity signage for CHAMP HOTEL, created by Jesús López. The composition features dark, three-dimensional sans-serif lettering spelling CHAMP mounted prominently above the word HOTEL on a light neutral textured wall surface. Soft directional lighting casts subtle shadows beneath each dimensional letter, creating depth. The minimalist arrangement highlights clean typography and professional spatial branding.

Style

Horizontal, Commercial, Clean, Minimalist

Techniques

Emboss & Deboss

Industries

Hotels

Color

Jet Black (30%)
Off-White (70%)

Background

Concrete Texture

Context

Brand Film / Corporate Video