Brand
ProjectBrand Identity

CHAMP Brand Identity 2024
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Description
This graphic design project showcases the brand identity signage for CHAMP HOTEL, created by Jesús López. The composition features dark, three-dimensional sans-serif lettering spelling CHAMP mounted prominently above the word HOTEL on a light neutral textured wall surface. Soft directional lighting casts subtle shadows beneath each dimensional letter, creating depth. The minimalist arrangement highlights clean typography and professional spatial branding.