BrandCHAMP
ProjectBrand Identity

CHAMP Brand Identity 2024
Associated creatives
Tags
Description
Graphic design brand identity project for CHAMP created by Jesús López, displayed against a black background. The presentation consists of three vertical layouts featuring distinct archival elements and muted colour palettes. The left panel uses a bright yellow background paired with two historical architectural photographs, clean typography, and contact details. The middle panel features a soft pink backdrop centred around an oval historical portrait of a man in a bowtie. The right panel displays a cream backdrop with a tilted landscape photograph of mountain terrain alongside the Champ Hotel logotype and address text.
Style
Horizontal, Commercial, Graphic, Retro
Techniques
Typography
Color
Golden Yellow (30%)
Blush (30%)
Cream (40%)
Background
Solid Colour
Context
Advertising Campaign