Logo
  • Home
  • ·Media
  • ·CHAMP Brand Identity Red Motel Keychain
BrandCHAMP
ProjectBrand Identity
Red motel-style keychain with white CHAMP text hanging in a keyhole on a wooden door, photographed with warm lighting and film grain.

CHAMP Brand Identity 2024

Associated creatives

Jesús López
Jesús LópezGraphic Design

Tags

red motel keychainmotel keychainred keychainkeychainchamp keychainkeyholewooden doordoor

Description

This brand identity image for CHAMP features a red motel-style keychain hanging from a metallic keyhole inset into a textured wooden door. The keychain displays the word CHAMP in bold white letters vertically down its centre. Warm lighting illuminates the scene, casting a distinct shadow against the wood grain, while the right side of the frame exhibits a soft reddish light leak or gradient. The photograph carries a tactile, film-like grain throughout its composition.

Style

Vertical, Commercial, Moody, Warm, Grainy

Techniques

Analogue / film

Color

Crimson (30%)
Chocolate (70%)

Context

Advertising Campaign