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BrandCHAMP
ProjectBrand Identity
Close-up of two round white paper coasters with dark printed typography against a solid black background.

CHAMP Brand Identity 2024

Associated creatives

Jesús López
Jesús LópezGraphic Design

Tags

white paper coasterpaper coastercoasterchamp brand identitybrand identitytypography

Description

This image showcases a brand identity project for CHAMP featuring two circular white paper coasters set against a deep black background. The foreground coaster displays the word CHAMP in dark, spaced-out serif lettering. The second coaster, positioned slightly higher, features contact information and address details printed in a matching dark typeface. The composition employs clean minimalist art direction with soft, even lighting highlighting the textured paper surface.

Style

Artistic, Horizontal, Clean, Minimalist

Techniques

Typography

Color

Pure White (70%)

Background

Black Seamless

Context

Advertising Campaign