Mentados
Brand Identity
Mar 2023
The brand identity for Mentados focuses on a cohesive visual system across beverage packaging and shipping materials. The design work features a custom typographic approach, blending bold purple and turquoise hues with retro-inspired lettering styles to distinguish the product's natural and organic positioning. Execution centers on clean, commercial product presentation. Graphic designer Jesús López and print partners La Tipográfica collaborated to integrate this aesthetic across amber glass bottles, custom-stamped crown caps, and corrugated cardboard shipping units. The project utilizes structured, minimalist layouts to emphasize functional design and typographic hierarchy.
Horizontal, Commercial, Clean
Beverages
White Seamless
E-commerce / Product
