BrandCHAMP
ProjectBrand Identity

CHAMP Brand Identity 2024
Associated creatives
Tags
Description
This brand identity still life image showcases a stack of circular white coasters featuring the CHAMP logotype, resting neatly on a dark, textured bronze tray. Positioned just above the coasters is the stem and base of a cocktail glass containing a reddish drink with a salted rim. The lighting is warm and moody, casting gentle shadows across the metallic surface. The composition emphasizes clean graphic typography against tactile materials, highlighting the refined aesthetic of the project by Jesús López.
Style
Horizontal, Commercial, Moody, Clean
Techniques
Low-key / chiaroscuro
Color
Pure White (30%)
Bronze (60%)
Context
Advertising Campaign