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BrandCasablanca
ProjectPre-Fall ´26 Campaign
Model standing with bicycle wearing a dark jacket and patterned green shorts against a sandy desert and night sky

Casablanca Pre-Fall ´26 Campaign 2026

Associated creatives

Charaf Tajer
Charaf TajerDesigner
Per Appelgren
Per AppelgrenPhotographer
Helena Tejedor
Helena TejedorFashion Editor/Stylist
Maya Chantout
Maya ChantoutArt Director
Steve Grimes
Steve GrimesArt Director
Soichi Inagaki
Soichi InagakiHair Stylist
David Gillers
David GillersMakeup Artist
Caitlin Prosser
Caitlin ProsserCasting Director
Danny Hyland
Danny HylandSet Designer
Eden Walsh
Eden WalshModel
Emilia Ebeling
Emilia EbelingModel
Georgia Palmer
Georgia PalmerModel
Mohamed Hassan
Mohamed HassanModel

Tags

man posing with bicycleman with bicyclebicycledark jacketpatterned green shortstinted eyewearneck scarf

Description

This image is part of the Pre-Fall 26 campaign for Casablanca, photographed by Per Appelgren with art direction by Maya Chantout and Steve Grimes. The scene features a male model posing with a vintage bicycle in the middle of a vast sandy desert landscape. The model wears a dark jacket layered over a patterned green shirt and matching shorts, complemented by tinted eyewear and a neck scarf. The background contrasts rolling sand dunes against a deep twilight sky speckled with stars. The lighting is moody and cinematic, highlighting the textures of the sand and the structured garments.

Style

Vertical, Cinematic, Moody

Industries

Designer Fashion

Color

Jet Black (50%)
Forest Green (50%)

Background

Desert

Context

Advertising Campaign