Casablanca Pre-Fall ´26 Campaign 2026

About

This image is part of the Pre-Fall 26 campaign for Casablanca, photographed by Per Appelgren with art direction by Maya Chantout and Steve Grimes. The scene features a male model posing with a vintage bicycle in the middle of a vast sandy desert landscape. The model wears a dark jacket layered over a patterned green shirt and matching shorts, complemented by tinted eyewear and a neck scarf. The background contrasts rolling sand dunes against a deep twilight sky speckled with stars. The lighting is moody and cinematic, highlighting the textures of the sand and the structured garments.