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A man wearing sunglasses, a cap, and brown jacket lounging on a metallic platform set in a surreal desert landscape.

Casablanca Pre-Fall ´26 Campaign 2026

About

This editorial image from the Casablanca Pre-Fall 26 campaign features a man relaxing on a low metallic cylindrical pedestal amidst a stylized desert landscape with white rock formations and a dramatic sunset sky. The model wears a brown collared jacket, shorts, white crew socks, patterned slides, sunglasses, and a baseball cap while holding a small red fruit. The scene is shot with rich color grading and surreal atmospheric lighting, capturing a cinematic mood. Per Appelgren serves as photographer, with fashion styling by Helena Tejedor and art direction by Maya Chantout and Steve Grimes.

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Background

Desert

Context

Advertising Campaign
Lookbook