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Brand
Casablanca
ProjectPre-Fall ´26 Campaign
Model in a green halter dress and headscarf reclining on a reflective bench before a desert backdrop with a blurred figure running

Casablanca Pre-Fall ´26 Campaign 2026

Associated creatives

Charaf Tajer
Charaf TajerDesigner
Per Appelgren
Per AppelgrenPhotographer
Helena Tejedor
Helena TejedorFashion Editor/Stylist
Maya Chantout
Maya ChantoutArt Director
Steve Grimes
Steve GrimesArt Director
Soichi Inagaki
Soichi InagakiHair Stylist
David Gillers
David GillersMakeup Artist
Caitlin Prosser
Caitlin ProsserCasting Director
Danny Hyland
Danny HylandSet Designer
Eden Walsh
Eden WalshModel
Emilia Ebeling
Emilia EbelingModel
Georgia Palmer
Georgia PalmerModel
Mohamed Hassan
Mohamed HassanModel

Tags

woman in green dressgreen dresshalter dresswoman wearing headscarfheadscarfsunglassesduffel bagleather duffel bag

Description

Casablanca Pre-Fall 26 campaign photographed by Per Appelgren with styling by Helena Tejedor and art direction by Maya Chantout and Steve Grimes. A female model poses in the foreground wearing a green halter dress, white headscarf, and sunglasses while reclining on a metallic bench. A large patterned duffel bag sits on the ground nearby. In the background, a desert landscape with sand dunes stretches beneath a warm sky, where a second figure is captured in motion with a motion-blur effect. The set design is by Danny Hyland, with hair by Soichi Inagaki and makeup by David Gillers.

Style

Horizontal, Commercial, Warm, 1970s

Techniques

Long exposure, Natural light

Industries

Luxury Fashion Houses

Color

Forest Green (50%)
Chocolate (30%)
Pure White (20%)

Background

Desert

Context

Advertising Campaign