Calvin Klein

Oct 2025

For the 2025 Denim campaign, Calvin Klein leans into a masterclass of stylistic duality, oscillating between high-contrast monochrome studio portraiture and the moody, cinematic intensity of an urban night. The campaign, which features global icon Jungkook, meticulously balances brand heritage with a sharp, contemporary edge. Photographer Mert Alas captures this tension through two distinct visual languages: one utilizing high-key lighting against a stark, minimalist white backdrop to emphasize the tactile quality of the denim, and the other embracing a saturated, low-key chiaroscuro aesthetic within a narrow, crimson-hued corridor. These environmental shifts allow the collection to feel both polished and raw, with the deliberate styling of layered silver jewelry and textured leather providing a gritty counterpoint to the clean lines of the signature denim. By moving between the clinical precision of a studio strobe environment and the evocative atmosphere of a red-lit space, the imagery elevates simple product photography into an editorial narrative. The result is a cohesive, high-fashion visual statement that reinforces the brand's position at the intersection of lifestyle and luxury, effectively showcasing the versatility of the 2025 collection while keeping the focus firmly on the iconic, branded silhouettes that define the Calvin Klein identity.

Commercial, Editorial, Commercial, Editorial

Studio strobe

Luxury Fashion Houses, Fashion