Brand
Project'Denim' 2025 Ad Campaign

Calvin Klein 'Denim' 2025 Ad Campaign 2025
Associated creatives
Tags
Description
Jung Kook leans against a vivid red wall in an atmospheric urban interior for Calvin Klein's 2025 ad campaign, photographed by Mert Alas. He wears a black leather jacket over a black t-shirt, complemented by silver chain necklaces and bracelets. The composition uses a low-angle perspective with dramatic warm lighting casting intense red hues and glowing yellow accents across the scene. The image is captured in New York City with high-contrast grading and a polished commercial finish.
Style
Horizontal, Commercial, Warm, Golden Hour
Techniques
Low-key / chiaroscuro
Industries
Luxury Fashion Houses
Color
Jet Black (70%)
Background
Set-dressed
Context
Advertising Campaign
